I listen. I understand. And I get to work. That’s how I’ve lived my life—and it’s how I’ll serve you on the North Las Vegas City Council.

I’m Esmeralda Villeda, a proud first-generation American born and raised right here in North Las Vegas. I’m the daughter of immigrants—my dad is a stucco worker and my mom was an electrician. They taught me to prioritize family, do meaningful work, and show up to serve our community.

From delivering phone books door-to-door at age 12 to helping over 100 families become homeowners, I’ve spent my life rolling up my sleeves for North Las Vegas. I’m a real estate professional, a current Planning Commissioner, a nonprofit advocate, and a proud graduate of Rancho High School and CSN. Over the years I’ve worked with youth, local law firms, and yes—even dressed up as Wonder Woman at city events. Everything I do is about making North Las Vegas stronger, brighter, and better for all of us.

I’m running for City Council because I believe Ward 1 deserves a strong voice at the table. My campaign is focused on three priorities: intentional growth that doesn’t leave our neighborhoods behind, improving public safety in a way that reflects our community, and finally bringing long-overdue improvements—like parks, street repairs, and neighborhood clean ups—to every corner of Ward 1.

I’m your neighbor, a homeowner, a dog mom, and someone who knows firsthand the needs of our community—because I experience them too. My campaign is about lifting up the people and places that make North Las Vegas who we are and what we will become.

I’ll keep listening. I’ll keep understanding. And I’ll keep doing the work—just like I always have.

Reach out anytime on my personal cell at 702-703-9542.  I look forward to connecting with you during this campaign.

Thanks for stopping by!   

Mayor Pamela Goynes-Brown Backs Esmeralda Villeda for North Las Vegas City Council, Ward 1

Mayor Pamela Goynes-Brown Backs Esmeralda Villeda for North Las Vegas City Council, Ward 1

Endorsements
May 29, 2026•3 min read

When the highest-ranking executive of our city looks at the race for Ward 1 and makes a choice, the entire community listens.

Today, we are absolutely thrilled and deeply honored to share that North Las Vegas Mayor Pamela Goynes-Brown has officially endorsed Esmeralda Villeda for North Las Vegas City Council!

Mayor Goynes-Brown is a historic and highly respected leader. As a lifelong educator, former councilwoman, and now our Mayor, she has spent decades working to ensure that North Las Vegas is a premier place to live, work, and play. Her endorsement of Esmeralda sends a powerful message about who has the experience, work ethic, and vision to guide our city forward:

"Esmeralda Villeda knows what it means to work hard and give back. As a small business owner, she brings a real-world perspective to our city. I know she will fight for public safety, support local businesses, and ensure every neighborhood has the opportunity to thrive."

— Mayor Pamela Goynes-Brown

A Real-World Perspective for Our City's Future

Mayor Goynes-Brown’s endorsement highlights a crucial asset that Esmeralda brings to the table: her real-world business and professional experience.

As a successful real estate professional, Esmeralda is not a career politician. She is someone who operates in the local economy every single day. She understands the administrative hurdles small businesses face, the realities of our local housing market, and what it actually takes to build a stable household. She has used her professional skills to directly help over 100 local families realize the dream of homeownership right here in North Las Vegas.

"To have the trust and endorsement of Mayor Goynes-Brown is an incredibly proud moment for me and our team," Esmeralda said. "Our Mayor knows that running a city requires practical, common-sense solutions, not political rhetoric. As a business professional and a Planning Commissioner, I am ready to bring that exact real-world perspective to City Hall to help our local economies grow and our families succeed."

A Cohesive Vision to Help Every Neighborhood Thrive

Mayor Goynes-Brown’s endorsement perfectly mirrors the primary pillars of Esmeralda's campaign:

  1. Supporting Local Businesses & Intentional Growth: Cutting red tape for local entrepreneurs and attracting balanced economic development that uplifts our local neighborhoods rather than pricing families out.

  2. Fighting for Public Safety: Ensuring our first responders have the resources, staffing, and community trust needed to keep every street in Ward 1 safe.

  3. Thriving Neighborhoods (Local Infrastructure): Directing city resources where they are needed most—providing long-overdue park upgrades, repairing broken streets, and establishing regular neighborhood cleanups.

As the daughter of a stucco worker and an electrician, Esmeralda’s blueprint has always been simple: look at the community's needs, listen, and do the physical work required to build a better future.

Stand with the Mayor—Join Our Movement Today!

The momentum behind our campaign is undeniable. With the backing of Mayor Goynes-Brown, our current city councilmembers, state representatives, and local first responders, we are ready to win in Ward 1. But we need your hands on deck to cross the finish line!

Here is how you can get involved right now:

Esmeralda believes that local government should be completely open and responsive to the residents it serves. If you have an issue on your street, a question about small business support, or simply want to share your ideas for Ward 1, call or text Esmeralda directly on her personal cell phone at 702-703-9542.

Let’s keep listening, keep understanding, and keep getting to work—together!

Paid for by the Committee to Elect Esmeralda Villeda for North Las Vegas City Council Ward 1.

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